Meet Jane
Meet Jane. She is a happy client that has previously bought from your dealership. Her car is a few years old and she is thinking about a change to purchase something else. Here’s how the upgrade facilitates. capturing Jane’s business. When you reach out to her with BuyerGenerator’s Upgrade campaign, you’re essentially scratching her itch to upgrade. Here’s how the BG Upgrade campaign will convert customers like Jane into Immediate Buyers...
Authorized Upgrade
The Manufacturer Upgrade program is the flagship of our BuyerGenerator lead capture system and has proven to be the ‘go to’ program for our clients. It produces the kind of results your dealership needs to have a killer month. This letter is specifically designed to go to your current client base or surrounding market and find customers that are ready to Upgrade into a new or pre-owned vehicle immediately.
The UPGRADE PROGRAM effectively scratches the ‘upgrade itch’ that every auto owner wants to scratch at some point. The question is ‘When’ they are ready to upgrade. We are able to make NOW that time and serve up a plethora of buyers ready to Upgrade Immediately!
This proven program utilizes the most powerful means of target marketing – mail and the internet. Customers receive a proven notice in the mail which outlines the benefits of upgrading to a new vehicle and directs them to the BuyerGenerator Upgrade micro-site (ChryslerUpgrade.ca) whereby they enter the Access Code provided in the letter they receive. Customers then receive a 'Trade Assistance Voucher' worth up to $2,000 (or an amount specified by your dealership) and your dealership is immediately provided the sales lead. In short, this program will serve you buyers on a silver platter!
Average response rate is 3-5+%, which translates into 150-250 interested buyers on a 5000 piece customer database.
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Your sales team will be inundated with qualified buyers, your managers pumped and dealers ecstatic with the results!
How It Works:
Jane receives an Official Upgrade Notice from Authorized Upgrade.com or desired
Letter outlines benefits of upgrading to a new vehicle and directs Jane to a targeted BuyerGenerator URL to redeem her Savings Voucher.
Jane logs into the site using her Access Code and submits her information.
Jane instantly receives a Trade Assistance Voucher toward the purchase of a New or Pre-owned Vehicle. For Your $2000 Voucher, Visit www.ChryslerUpgrade.ca
The dealership instantly receives Jane’s request via email and contact’s her to set-up an appointment to appraise her trade & evaluate her Upgrade options.
BuyerGenerator Mission Complete! How many customers in your database - and market are itching to Upgrade. Let BuyerGenerator serve them to you on a silver platter!