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News Campaign

News Campaign

‘Breaking New’ NewsCampaigns

(aka ‘J-letter’)

Introducing an innovative marketing strategy that allows your dealership to MAKE HEADLINES and deliver breaking news about your sales event, products and services. A favorable article in a newspaper, magazine or trade journal offers your dealership instant credibility and tremendous market exposure. Imagine that the article is so compelling that hundreds of consumers clip it, stuff it in an envelope and send it to a friend with a personalized Post-It note of recommendation to contact YOU. That’s the exact ‘sent from a friend’ impact this campaign provides (complete with hand-written Post-It Note, envelope and live 1st Class Stamp) and the end-result is selling more vehicles than you ever imagined!

"The authentic look and handwritten envelope on the new campaign made our event extremely successful. I will definitely be using this campaign again." - Brent Marhsall, Northland Dodge

This unique strategy allows you to reach targeted consumers in a bold, new way by instantly creating a level of third-party credibility that cannot be achieved by any other means.




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